The first 6 weeks of your Community is a crucial period for you to entice early adopters with high quality content. Planning out your first 6 weeks of content will make it a lot easier for you.
Many Hosts have a set pattern or structure to their App content, which means putting different types of content on different days of the week. This repetition not only makes it easier to create content but creates a feeling of ritual that improves the sense of belonging. The amount and length of the content depends on the purpose of your Community.
You may, as in our Yoga example below, have frequent, but short pieces of content. Alternatively, you may have longer content or a more defined approach if offering training or courses.
For example, why not encourage member contributions for:
- Their favourite place to meditate.
- Their best nature photograph.
- Their favourite, out of the way places to eat.
With that in mind, we have an example structure plan that you can copy into your favourite word processor or note-book, so that you can start planning out your Communities content. We've used an example for a Yoga community here, but you can change this to suit your needs!
We also have this page to help you find inspiration and ideas for content.
Six-Week Plan:
Topic for Each Day:
Mon -
Tues -
Wed -
Thur -
Fri -
Sat -
Sun -
What do I want to repeat at other intervals e.g. monthly:
Feature/theme/plan ideas:
Week-by-Week Plan:
Week: 1
Starting date:
Mon -
Tues -
Wed -
Thurs -
Fri -
Sat -
Sun -
Notes:
Week: 2
Starting date:
Mon -
Tues -
Wed -
Thurs -
Fri -
Sat -
Sun -
Notes:
Week: 3
Starting date:
Mon -
Tues -
Wed -
Thurs -
Fri -
Sat -
Sun -
Notes:
Week: 4
Starting date:
Mon -
Tues -
Wed -
Thurs -
Fri -
Sat -
Sun -
Notes:
Week: 5
Starting date:
Mon -
Tues -
Wed -
Thurs -
Fri -
Sat -
Sun -
Notes:
Week: 6
Starting date:
Mon -
Tues -
Wed -
Thurs -
Fri -
Sat -
Sun -
Notes:
Lessons:
What worked well, what didn't get much engagement. What ideas should you carry forward. what new ideas you got for content.
Example Content Plan for a Yoga Community:
Six-Week Plan:
Reminder (from a member perspective) of the purpose of the Community: Our Community helps women, at all stages in their journey, lead a better life through yoga
Structure for Each Day of the Week:
Mon - Position of the week.
Tues - Feature, (simple intro, put a more detailed version into Pages for subscribers).
Wed - Humpday Meditation.
Thurs - Yoga Workout for Beginners.
Fri - Advanced Yoga Workout.
Sat - Healthy Weekend Recipes (try and think of a cool name for this).
Sun - Livestream Yoga Class with Nick (make previous livestreams available for subscribers).
What do I want to repeat at other intervals e.g. monthly:
Every month - I want to host a live yoga event in London and publicize this in the app.
Feature/theme/plan ideas:
Soothing Poses For Pregnant Women
Yoga To Stay Fit While Traveling
Improving Sleep And Reducing Stress With Yoga
Reducing period pain with yoga
Improve your love life with yoga
Gentle yoga to reduce back pain
Week: 1
Starting date: 3 March 2021
Mon - Position of the week Warrior II or Virabhadrasana II
Tues - Yoga To Stay Fit While Traveling (offer 5 positions, the 5 more for subscribers)
Wed - Humpdate meditation - use one of Xia’s tracks with my voiceover
Thurs - Yoga Workout for Beginners, do a really gently flow for the first one, list 10 positions
Fri - Advanced Yoga Workout mix this up and focus on technical correctness
Sat - Healthy weekend recipes - Kung-pao cauliflower, Pumpkin rice, and light brownie
Sun - Livestream Yoga Class with Nick live from Croyden
Notes:
Position of the week should have: How to do it, Tips, and Benefits
Record meditation track on Sun, make it 12 -18 min
Ask for feedback at the end of the Livestream
Look for a better location for next week’s Livestream
Start planning events
Week: 2
Starting date: 10 March 2021
And so on